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  • Similarly it was indicated in the

    2018-10-24

    Similarly, it was indicated in the literature that higher perceived value leads to a higher consumer\'s satisfaction and a higher satisfaction leads to revisit intention (). Results related to Hypotheses 2 and 3 strengthen these affirmations in the context of the present research. As it was observed during the literature review, some authors affirmed that the act of self-presentation on digital social networks is based on consumers’ need for belonging to peer groups. They also use social media in order to reinforce their identities (Maldonado, 2012; Martín & Torres, 2013). Therefore, the congruency between an experience and the consumer\'s self-image influences the intensity of the use of digital social networks. In addition, it can be observed that a high perceived value and satisfaction can lead to an increase in the intensity of the use of digital social networks. These affirmations align with Hypotheses 4, 5 and 6.
    Conclusions and managerial implications
    Limitations and future lines of research
    Conflict of interest
    Introduction Currently, there is great interest in understanding the factors related to consumer choices between products of differing origins. However, for decades, this interest has been focused on identifying those factors that determine consumer preference for national products compared with foreign products (Fischer & Zeugner-Roth, 2016; García-Gallego, Chamorro-Mera, & García-Galán, 2015). Studies about the demand for local products are more recent, and studies in the area of marketing are still scarce (see, for example, Fernández-Ferrín & Bande-Vilela, 2015; van Ittersum, Candel, & Meulenberg, 2003), particularly in the Spanish setting. Current studies have revealed an increasing tendency among purchase l-alanine to purchase food products from the local (or a nearby) region (Campbell, 2011). This is motivated in part by local consumer groups that seek to support local economies in the face of competition from large multinational corporations. Motivations for buying local products are a combination of private and public attributes (Fernández-Ferrín, Bande, Calvo-Turrientes, & Galán-Ladero, 2016; García-Gallego et al., 2015; Onozaka & Mcfadden, 2011; Stere & Trajani, 2015; Thilmany, Bond, & Keeling Bond, 2008): freshness, a reflection of the regional identity, a specific quality based on human expertise and/or the natural environment, and a desire to support the local economy, keep local jobs, or reduce the carbon footprint by buying products that have been produced at a closer distance. There is a significant amount of literature regarding the antecedents of consumer ethnocentrism. These publications are based on empirical studies that have been conducted in a large number of countries and have considered multiple variables. Thus, when reviewing the literature, certain biases toward the most frequently analyzed socio-demographic variables must be considered, such as age, gender, level of education, and level of income (e.g., Caruana, 1996; Erdogan & Uzkurt, 2010; Fernández-Ferrín & Bande-Vilela, 2015; Ganideh & Good, 2016; García-Gallego & Chamorro-Mera, 2016). To the best of our knowledge, the possible influence of parental attitudes on the level of ethnocentrism among children has not yet been examined. However, in one of the first studies on the subject, Shimp (1984) stated that ethnocentric tendencies for a consumer are derived principally from his or her socialization experiences within the family and, to a lesser extent, from opinion leaders, classmates, and media beginning in childhood. This study is based on social identity theory (Tajfel & Turner, 1986), which states that individuals tend to classify themselves into groups of individuals (one\'s own group) that they differentiate from other groups (outside groups). In the literature, this theory has served to explain consumer choice between domestic and foreign products.